Kartell is one of the main interpreters of industrial design in the field of Italian and International Companies. Kartell strategy is based on the material utilisation and new technologies, on quality as main discriminant. Labware Division is able to use in the best way raw materials like polypropylene, polystyrene and polyethylene and to propose plastics as an alternative to glass due to its lightness, resistance and cheapness. The efficient production system, together with the most modern technologies has allowed Kartell to obtain the ISO 9001 certification granting the planning and the realization of the products according to the hightest quality standards Kartell's image and 55 years history are described through the Companys products. The development, the corporate strategies, the attention the Company has paid to technology, the project and the design can be appreciated by observing the products Kartell has designed. Kartell's products express the language and the atmosphere of the period in which they were created, but at the same time they are contemporary articles, they incorporate many other values and messages and this is why they have become an integral part of our domestic scenario. Created by a team of designers of international fame: Ron Arad, Anna Castelli Ferrieri, Antonio Citterio, Michele De Lucchi, Patrick Jouin, Ferruccio Laviani, Piero Lissoni, Vico Magistretti, Alberto Meda, Enzo Mari, Paolo Rizzatto, Maarten Van Severen, Philippe Starck and Patricia Urquiola. A relationship that together with Kartell has built up a privileged channel through the continuous exchange of ideas about projects and that has succeeded in developing at best the Company's potential in a tangible form. Kartell's products communicate the Company's strategy, its growth and its evolution. Today, the products are distributed in 85 countries throughout the world in 70 Kartell Flagships and more than 4,000 points of sale. Kartell's products have gained prestigious international awards during the 55 years in business, including 9 Compasso dOro. The past, present and future intersect to describe the value of a trademark that represents the project, design and innovation. The Kartell trademark has been hallowed as the designer's design. Kartell products are considered to be real icons of the Made in Italy design: Dr. Glob, Bubble Club, Mobil, Bookworm, La Marie, Louis Ghost, Maui, Bourgie... Objects of desire that communicate the value of design, research, innovation, and that represent the history of design.